Commercial

Commercial Wine Displays and Cellars

Restaurants, hotels, dealers and showrooms: displays built for opening dozens of times a day, for a brand story rather than storage density, and for a room that has to photograph well at night. Photographs are of finished rooms; no client is named without permission.

Reviewed by Stone Zeng, Export DirectorUpdated Factory Shunde, Foshan
2,400 mmLongest glass panel
4,000 mmLongest run
50 mmRear clearance
18 mmFrame sightline
110 VUS cooling
Scene by scene

What changes with the room

The frame system is the same on every job. What changes is the height of the display row, the depth available, the door frequency and how light reaches the bottles.

Restaurants and bars

A display that works after dark

Bottle walls behind a banquette or a bar are lit scenes first and storage second. The lighting, the glass and the bottle pitch are chosen together.

Hotels and clubs

Front of house, back of house

A lobby display is a welcome; a service cellar is a workflow. The two are rarely built to the same door frequency or the same cleaning routine, and the cooled version needs 50 mm behind it plus a clear plinth vent.

Dealers and showrooms

Touching the finish

A showroom exists so a customer can open a door and handle a surface. That changes the hinge spec, the lighting and how many finishes are on one wall. Every unit is crated and shipped on a palette, so a display can be replaced without rebuilding the room.

Albums

Rooms like these, in detail

Each album takes one scene and works through it: what it is made from, what the build had to solve, and what to copy or avoid if you are planning the same room.

Slender gold display tower standing on a polished lobby floorLobby · freestanding

Freestanding Gold Bottle Tower in a Lobby

A bottle display that leaves the wall behind and stands free in the room, gold bands and glass o…

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Glass display case in a shopping atrium with upper floors visibleAtrium · glazed

Glass Display Tower in a Shopping Atrium

A tall glass case standing in an atrium, visible from two floors, built so the bottle rows read…

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Dark bar wall with bottle racks and red stoolsBar · dark lacquer

Dark Lacquered Bar Wall With Bottle Racks

A dark bar wall where the bottle storage and the bar back are one piece of joinery, lit so the b…

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Bar with a bottle wall backlit in blue behind the counterBar · backlit

Backlit Bottle Wall Behind a Bar

A bottle wall lit from behind the bottles rather than in front of them, so the wall glows throug…

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Restaurant dining room with a bottle wall behind teal banquettesRestaurant · bottle wall

Restaurant Bottle Wall Behind the Dining Room

A bottle wall as the back of a restaurant dining room: storage for service, display for the room…

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Curved bottle display sweeping around a stair and barDisplay · circular

Circular Drum Display of Bottles

Bottles arranged on a curved face rather than a flat wall, so the display is read from every sid…

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Horizontal bottle rails forming a display frame on a wallDisplay · rails

Horizontal Bottle Rails as a Display Frame

Bottles held on horizontal rails instead of cradles, so the display reads as a grid of single bo…

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Showroom display suite with bottle shelving and a red sculptureShowroom · display

Showroom Display Suite for Finishes

A showroom laid out so a customer can open a door, touch a surface and find the same code on the…

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Six bay bronze framed glass run with a different interior in every bayCommercial · glass runs

Commercial Glass Display Runs for Wine and Spirits

Five commercial glass display runs for wine and spirits, one construction behind them all and fi…

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Dark bronze pull in front of a lit bottle cabinetCommercial · dark suite

A Dark Tasting Suite Built Around a Bottle Wall

A dark tasting suite built around a bottle wall, with the joinery in blackened metal and the red…

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Stone steps arriving at a counter with a bronze bottle shelf aboveCommercial · axis placement

Putting the Wine Display on the Room Main Axis

Putting the wine display on the room main axis: three rooms where the piece sits on the sightlin…

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Marble wall with bottle shelves above a curved plaster counterCommercial · reception

A Bottle Display Above a Plaster Reception Counter

A bottle display above a plaster reception counter: a veined marble wall, a curved white counter…

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From completed work

Six frames from the archive

Photographs taken on site after installation, crated and shipped from Foshan and fitted by the client trade. They show construction and finish rather than claiming a project we cannot document in full.

Dealer showroom, eight finishes
Dealer showroom, eight finishes
Two storeys, one frame system
Two storeys, one frame system
Restaurant bottle wall behind a banquette run
Restaurant bottle wall behind a banquette run
Full-height glass wall in a hospitality space
Full-height glass wall in a hospitality space
Double-sided corridor cellar for a dining room
Double-sided corridor cellar for a dining room
Glass-front cabinet set into a white wall
Glass-front cabinet set into a white wall
Custom stainless steel wine cabinet, lit interior
Next step

Your room next

Send three photographs of the wall and the bottle count. We will say what fits before a drawing fee is discussed.